Sainsbury's Waste Less, Save More – UK town search
This research from Sainsbury's might interest you - and could be of benefit if you got involved - read on and see if the following info from Sainsbury's ticks any of your LA boxes!
Over the last year we have carried out research with over 5,000 of our customers to find out about the values that matter most to them when they do their shopping. Perhaps unsurprisingly we found that it’s the issues that are closest to home that take priority, and top of the list for our customers is to waste less food. This is primarily driven by the impact that throwing away food has on household budgets, with the average family in the UK spending around £700 a year on food that could be eaten but is thrown away.
We’re proud of the work we’ve already done to reduce waste, both ourselves and for our customers, but we know we need to be more ambitious, that’s why we’re launching our Waste Less, Save More initiative today.
We are in search of a UK town, city or borough with a population of 15,000 to 300,000 to become the test bed for some of the most innovative ideas to cut down on food waste. The selected town/city/borough will receive a £1 million investment in the first year, and will be used as a blueprint so that communities across the country can benefit from the results.
We’re planning to bring ideas and innovations to the residents, schools and of course the local Sainsbury’s, whether that’s tracking when food in the fridge is starting to go off, or new packaging to keep products fresher for longer.
The deadline for the application is 30th October click here for complete details and application process
