Helping the UK meet EU and domestic sustainability goals with traceable, data-driven solutions
Rising Expectations for Recycling in the UK and Beyond
As the UK works to align with the EU’s evolving circular economy regulations—while also meeting its own domestic net zero and waste reduction commitments—the pressure on local authorities and recycling operators to improve traceability, efficiency, and reporting is growing rapidly.
With 2025 targets on the horizon, including recycling 55% of municipal waste and 50% of plastic packaging, expectations are higher than ever. Yet challenges remain: recycling rates for plastics are still falling short at just 32.5% across the EU, and public authorities often lack the digital infrastructure to track and report waste flows with accuracy and consistency.
Regulation, Traceability, and the Role of Technology
From the Circular Economy Action Plan to the Packaging and Packaging Waste Regulation (PPWR) and EN 15343 certification for recycled plastic content, organisations across the UK are facing an increasingly complex compliance landscape. For local authorities, recyclers, and material recovery facilities (MRFs), this means aligning with a growing set of frameworks such as Extended Producer Responsibility (EPR), the UK Plastics Pact, and tightening ESG reporting obligations. However, manual sorting processes, fragmented data, and limited visibility into material flows continue to hinder progress—raising the risk of non-compliance and missed targets. Traceability is no longer optional. Certifications like EN 15343 provide a robust, standardised method for verifying recycled content and demonstrating regulatory alignment, while also helping organisations avoid greenwashing and improve transparency across the plastics value chain.
How Circulai and Evreka’s Digital Waste Management Solutions Deliver Real Impact
Whether you're operating a material recovery facility (MRF), overseeing municipal waste services, or managing recycling targets as a brand owner, Circulai and Evreka’s modular solutions are built to support your journey towards full compliance, greater efficiency, and a circular economy.
With Evreka360, local authorities and recycling operators can automate MRF workflows, optimise material flows, and generate real-time reporting—all from a single platform. For producers, manufacturers, and packagers, WasteDashboard offers detailed tracking of waste generation and recycling rates, making it easier to meet recycled content targets and report with confidence.
By digitising operations and embedding traceability at the core, Circulai and Evreka empower stakeholders across the value chain to:
- Verified traceability: Achieve full traceability and recycled content verification (EN 15343).
- Operational efficiency: Streamline operations and improve sorting accuracy at every stage.
- Automated compliance: Automate ESG and legislative reporting with confidence and accuracy.
- Risk reduction: Reduce the risk of non-compliance and avoid greenwashing pitfalls.
- Cost savings: Optimise routes and material flows to cut operational and fuel costs.
- Stakeholder confidence: Build transparency and trust with regulators, partners, and the public.
Boosting Circularity with Data-Driven Decisions
Download our free eBook to gain the insights you need to stay ahead of EU and UK regulations, achieve EN 15343 compliance, and lead the shift towards smarter, more sustainable recycling.
