LARAC supports new campaign to get the nation back on track with recycling
This September, LARAC is proudly supporting the #Pledge4Plastics campaign, which aims to get recycling back on the household agenda.
The campaign, which launched this week (8th September), is brought to you by Pledge 4 Plastics, a new government backed initiative created to significantly increase the collection of plastic packaging for recycling.
Knowing that five billion plastic bottles were sent to UK landfill sites last year, the initiative has joined forces with interior designer Abigail Ahern to launch #Pledge4Plastics, a campaign that is urging people to make a promise to recycle just one extra plastic bottle per household each week.
To highlight the many ways plastic can be given a new life if recycled correctly, Abigail Ahern, who has a collection at a leading high street department store and recently starred in Channel 4's Get Your House in Order, has channelled her distinct quirky style to design her first ever bespoke phone cover, which is made from 80 percent recycled plastic bottles.
One thousand limited edition phone covers have been designed exclusively for #Pledge4Plastics, to reward those who register their support online throughout September at pledge4plastics.co.uk or tweet @pledge4plastics.
Andrew Bird, Chair LARAC, said: “LARAC has been part of the wider industry group that has developed the #Pledge4Plastics campaign. Plastics are a material that the public is becoming ever keener to recycle and the more that can be done to highlight the need for end markets and for the public to give us the right plastics the better”.
It's important to remember that #Pledge4Plastics is not just about recycling water and drinks bottles, it includes all types of plastic bottles, from every room in the house, ranging from shampoo bottles and shower gels to domestic bleach bottles and cooking oil. Not forgetting to recycle food pots, tubs and trays (like yoghurt pots, margarine tubs and lasagne trays), where Local Authorities collect them for recycling, will help to reduce the amount of plastics that goes to landfill.
More information about the campaign available online at Pledge4Plastics.co.uk
