In alignment with the UN SDGs, Wastebuster is launching ‘Recycle to Read’, a new UK-wide campaign in partnership with the National Literacy Trust, the Publishers Forum, RECOUP, Sheffield University with the support/funding of major children’s entertainment brands, broadcasters, publishers, toy manufacturers and retailers, to encourage citizens to ‘recycle right and recycle more’.
Using a joined up, cross-sector approach (schools, govt, main stream media), the scheme will ensure consistent messaging to tackle common misconceptions about recycling, promote tools to make recycling easier, and provide education and incentives to recycle more. The programme will implement ‘Recycle to Read’ collections in schools and retailers, to exchange plastic toys, textiles and small WEEE, for books and reading resources for schools, to help improve children’s literacy. All UK schools in England, Scotland, Wales and Northern Island will be invited to participate in the programme.
A briefing paper is attached and the programme’s introductory webinars can be viewed here.
Wastebuster is hosting a free webinar for UK Local Authorities on 5th November 2020 at 14:00 to 15:00 to introducer the programme and how it seeks to benefit UK communities and improve material circularity in the UK in more detail – please register for free at toytakeback.org