Step It Up this Recycle Week 20 – 26 September 2021

2021 is the year of action for climate change and the climate crisis is at the heart of Recycle Week 2021.

The climate crisis is a tough subject. But we’re a nation of even tougher subjects. The last 12 months have shown that. And while throughout the past year many things have happened over which we’ve had no control, the climate crisis is something we can actively do something about. Every one of us, every single day. Most of us already do, through small but powerful habits – like recycling. We know environmental concerns are still on the increase, so we need to do more. We need to do it now. And we need to act together.

It’s time to join the fight against climate change. It’s time to Step It Up this Recycle Week.

With COP26 bringing world Governments together to act on climate change in November, Recycle Now will use its annual Recycle Week to bring the nation together to unite against climate change by asking citizens to Step It Up this Recycle Week.

Major retailers and brands have already committed their support for the Week with financial donations being received from Amazon, British Soft Drinks Association, Britvic, Coca Cola, Coop, Danone, innocent drinks, Listerine, McDonald’s, Natural Source Waters Association, Ocado, PepsiCo, Preventing Ocean Plastic, and Waitrose and Partners UK. They have all joined forces and are putting their weight behind the Week to ensure that Recycle Now can execute a range of activations to make it even more impactful than ever. These activations will complement the huge social media campaign which Recycle Now will be running.

Over the last few years we have built up momentum behind getting public buildings to light up green such as, Blackpool Tower, Tower 42 and The Gateshead Millennium Bridge. Can you get your local landmarks to change their bulbs to green in support of Recycle Week?

Last week, Recycle Now launched your FREE Recycle Week social media assets which are now available for you to download: Recycle Week 2021– embargoed until 20 September 2021 | WRAP. Assets include both video and static assets and, where relevant, allow you to personalise so you can add your local authority, brand or organisation logo.

Within this collection of Recycle Week resources is a toolkit which talks you through how to use all the assets. It also includes the 4 key Recycle Week messages that you can use this Recycle Week. A template press release will also be added to the resources this week.

Please note that all assets and messaging are embargoed for use until Monday 20th September (Recycle Week) in order to gain maximum impact for Recycle Week.

Recycle Week drop in session
Join Recycle Now for a 30 minute Recycle Week drop-in session on Thursday 2nd September at 14:30 to hear more about Recycle Now’s planned activities for the Week.

Who should attend? Local Authority Officers working in recycling and Waste Management Contractors with responsibilities to promote collections. Please also bring your design teams along too so that they can ask any technical questions about how to use/localise the social media assets launched today. Register here

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