Waste and resource management company FCC Environment is working with Dunelm to showcase the daily routine of two team members working across its household waste recycling sites in Wigan and Buckinghamshire.
FCC Environment’s Tracy Roeand Gemma Green will star in a special social media takeover to help raise awareness and understanding of the important roles household waste recycling teams and collection crews play in society.
Dunelm has officially claimed 5th-11th April 2021 as the first ever Great British Bin Week, as part of the Spring phase of its ‘Home. We Get It’ campaign.
Great British Bin Week will celebrate the role of the humble household bin in helping to keep a bit of routine in uncertain times, after a year where the nation’s bins went out more often than most of us, with the event itself aiming to inject some magic into the mundane for households nationwide still living under lockdown restrictions.
The week will champion one of lockdown’s biggest unsung heroes, the hardworking collection and household waste recycling centre crews, with people urged to share their messages of appreciation. The importance of recycling will be highlighted too through a lighthearted content series, featuring tips from influencers and the brand itself.
Great British Bin Week also aims to encourage Brits to think more responsibly about household waste. While a recent survey* of 5,000 people revealed that eight in ten UK adults recycle at least three-quarters of the plastic waste produced in their homes, figures from Defra suggest that the UK reuses or recycles only half of the plastic packaging produced. Both figures demonstrate the need for further change to prevent recycling rates from stagnating.
Throughout Great British Bin Week, Dunelm will be encouraging customers to make small changes to their everyday bin habits and think more sustainably to help make a big difference to the planet. The homeware brand will also be sharing hacks on how to sort household waste properly and recycle as much as possible, to reduce the amount of rubbish that ultimately ends up in landfill.
The week also aims to bring joy to the occasion, turning boring bins into glamorous garbage, and inspiring people to embrace their weekly bin walk style; be it an opportunity to show off a favourite outfit, have a socially-distanced chat with a neighbour or that last minute dash in your pyjamas to get those rubbish bags to the kerb. Dunelm is encouraging Brits to share their own experiences of ‘bin day’ as part of its ongoing commitment to celebrate the realities of home for its customers.
For those who fancy joining in the fun, there will be the opportunity to win £500 to spend in-store at Dunelm in the Bin Day Runway competition. To enter, participants need to simply strut their stuff whilst taking out the bins during Great British Bin Week and tag Dunelm in their images or videos on social media.
To find out more on Great British Bin Week and how to get involved, head over to the Dunelm Facebook event page or visit https://www.dunelm.com/content/great-british-bin-week.
*State of Plastic Recycling, Hi-Cone, March 2021