Resources to help you get your comms right this Christmas

Providing clear communications about what and how they can recycle is never more timely than at Christmas. From piles of wrapping paper to all the additional glass bottles, our recycling bins are bursting at the seams and consumers will be looking for information about what to do with it.

In fact, statistics show that last year between 23 December – 1 January there were a whopping 124,000 searches on Recycle Now’s Recycling Locator from people looking to find out how and where to recycle an item in a particular postcode.

The Recycle Now team have developed 14 short videos for you to use on social media in the run up to and over Christmas. There are customisable versions of these videos too so that you can include your localised Recycle Now mark e.g. 'Dorset Recycles' if you wish to. There is a Christmas toolkit to help you to use these in your communications, which includes suggested copy for each video. We also have a template press release which you can tailor and use for any local PR.

Remember, all our other Do/Does campaign assets are also available for you to use in your campaigns – all for free! Take a look at section 5 of the Recycle Now toolkit to find out how you can start incorporating this campaign into your communications.

Recycle Now’s top tips for recycling at Christmas:

  • Wrapping paper can be recycled if it passes the scrunch test – if you can scrunch it and it stays in a ball without springing back, it can be recycled. If it doesn’t stay in a ball it can’t be recycled. This is because some metallic-looking paper is actually lined with plastic and cannot be recycled.
  • Glitter cannot be recycled – so make sure glittery paper goes in the general rubbish bin; or you could avoid buying it in the first place to be kinder to the environment.
  • Try to remove as much sticky tape from the wrapping paper before recycling to make it easier to recycle.
  • Remember to rip off any glittery sections and embellishments on cards (like ribbons) before recycling those too.
  • If you order anything online ready for Christmas, it's likely your items will be delivered in boxes or envelopes made from corrugated cardboard. This can be recycled – just remember to remove any polystyrene packing and remove as much sticky tape as possible.

Minimising food waste is also an important issue over the festive period, with consumers looking for inspiration about what to do with the inevitable abundance of leftovers from Christmas lunch. The Love Food Hate Waste ‘Give a Cluck’ campaign aims to increase awareness of how much poultry is thrown away and wasted every year. It provides information on the amount of food thrown away along with handy hints and tips on how to prepare meals, store and freeze food effectively over the festive period, and how to continue these habits. The Give a Cluck resources include daily social media posts on the countdown to Christmas campaign and into the New Year.