When we have to keep repeating the same recycling message, we are always searching for a new twist to send that message home.
The twist here is: now matter how good we are sometimes we just have to keep trying - even if you are the inventive and successful recycling team at Warwickshire County Council.
Multiple winners of awards this year and last, it took three attempts for Warwickshire County Council to take the title of 'Best Service Team: Waste Management and Recycling Service' at this year's APSE Service Awards which were staged in Derry / Londonderry, Northern Ireland on 8 September.
It was a case of '3rd time lucky' for Warwickshire - a finalist in this award category in 2014 and 2015.
Collecting their award certificate from Northern Irish broadcaster and television presenter, Sarah Travers are Christopher Moreton (left) and Simon Collett.